Product recommendations, worked after the principle:“Customers who bought this product bought:”(followed by a list of relevant products) are generated by recommendation engines. These recommendation engines offer a noticeable competitive advantage for company and that's why it's hard to imagine without it in ecommerce today. Even in stationary trade recommendation engines gain more and more importance.
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Category Management

The continuous analysis of market changes and the consequent optimisation of the assortment are essential to survive in the highly-dynamic retail sector. Category Management has proved to be the key instrument here. In Category Management the product categories are placed in the centre of the product strategy.
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Revision Analysis in Retail

At all times cash register revisions have been of prior importance for retail because losses due to employee thefts are enormous. For example, in an internal document the company “Plus Warenhandelsgesellschaft mbH” estimates the yearly losses caused by fraudulent acts at the cash register by 21 Mio. Euro. And this is not an isolated case.
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Up- and Cross-Selling

Every experienced merchant knows that it is easier to sell further goods to an existing customer rather than to acquire a new customer. The exploitation of this fact today is even more important than ever, because today it is often economically counterproductive to acquire new customers utilizing classic marketing actions.
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Mailing Optimization

The shipment of mails and catalogues is every-day business of mail-order companies. A correct analysis of the customer data in the run-up of such actions is quite important but requires the following questions to be answered by the company:
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