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The continuous analysis of market changes and the consequent optimisation of the assortment are essential to survive in the highly-dynamic retail sector. Category Management has proved to be the key instrument here. In Category Management the product categories are placed in the centre of the product strategy.
Category Management especially includes:
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Optimisation of assortment
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Optimisation of product placement
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Optimisation of sales prices
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Optimisation of marketing
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Typical problems addressed by Category Management are e.g.
Against whose brands in which categories our new products have gained market shares?
How strong price cuts of competitive products have influenced sales of our standard products?
Which product bundles have the best selling prospects?
Which add-on products can be offered to which customers?
Especially the introduction of account cards, massively accelerated at present, qualitatively improves
the possible application of Category Management.
Such complex tasks can efficiently be solved by a combined application of modern methods of data analysis,
especially from the areas of OLAP (Online Analytical Processing) and Data Mining.
Here, the Category Management solution of prudsys comes into play:
Market shifts and their reasons are identified by means of new product monitoring and source-of-business analyses.
This task is efficiently solved by the
 MERKUR MINER PLUS with numerous predefined projects.
Cross selling analyses for assortment optimisation and product placement are carried out by the
prudsys BASKET ANALYZER.
Finally, the XELOPES Bibliothek
allows to embed the analysis results into real-time applications.
Products:
MERKUR MINER PLUS
prudsys BASKET ANALYZER
XELOPES Bibliothek
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