Dynamic price optimisation
Optimised pricing via data mining provides dealers with enormous potential for profit. So far, only very few companies have recognised and taken advantage of this. That is why automatic price optimisation is a ! key topic for the future!
Dynamic price optimisation, in turn, is characterised by high quality analysis. It enables dealers to vary product prices in very short time intervals or even in real time. In this way, prices are immediately adapted to constantly changing market and company conditions.
In addition, the active aspect of dynamic price optimisation is also outstanding: Prices that had previously been practically constant for years can now be varied in a targeted and scheduled manner in order to gain valuable information about price elasticity.
Possible applications include:
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rice adjustment geared towards customer purchasing patterns
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Price adjustment taking into account the skills of the vendor
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Price adjustment taking into account the value pattern of fresh products
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Price adjustment for availablity of respective products (e.g. stock on hand).
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Dynamic price optimisation is thus particularly suited to the maximisation of own earnings taking into consideration price and sales. Other, more complex figures can also be maximised.
Our solution for dynamic price optimisation was developed as a module for the first intelligent recommendation engine - the prudsys RECOMMENDATION ENGINE.
The "dynamic price optimisation" module is based on revolutionary algorithms and is the world's first solution to dynamic price optimisation.
Products:
 prudsys RECOMMENDATION ENGINE
"Dynamic price optimisation" module
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