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Products:
 prudsys RECOMMENDATION ENGINE
prudsys BASKET ANALYZER
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Product recommendations, worked after the principle:"Customers who bought this product bought:
"(followed by a list of relevant products) are generated by recommendation engines.
These recommendation engines offer a noticeable competitive advantage for company and that's why it's hard to imagine without it in ecommerce today.
Even in stationary trade recommendation engines gain more and more importance.
A recommendation engine automatically generates product recommendations based
on the analysis of previous orders or other transaction data.
Product, which have been often sold commonly in the past, are mutually recommended.
Of course, modern methods are much more complicated and include other criteria like time and sequences of products,
their significance, and product hierarchy into analysis.
Powerful recommendation engines, like the
prudsys RECOMMENDATION ENGINE
(prudsys RE), allow for manual recommendations and integration of different data sources.
A recommendation engine offers important advantages:
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Increased sales by 10-15 percent
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Targeted sales control of products
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Definition of product bundles and test of their significance
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to name only some of them.
Today recommendation engines are essential for each online store but also other sales channels,
such as call centres or email campaigns, can profit from recommendation engines. That’s why the prudsys RE has been developed as a real multi-channel solution.
Within shortest time it can be integrated into online stores, procurement, and ERP solutions. It contains a complete tool box for the definition and deployment
of individual recommendation strategies.
Within a pilot schema, first the
prudsys BASKET ANALYZER
enables you to carry out basket and sequence analyses over your data within some hours.
The results are stored as reports and can be easily exported into other systems. After the pilot schema has been successfully completed,
the prudsys RE as real-time recommendation engine provides the fully-automatic generation and deployment of the recommendation rules to your sales channels.
It doesn’t require any manual maintenance, though a continuous control of the machine is highly desired because it offers you an important inside
into your customer’s purchase behaviour.
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