prudsys AG

Press Reports

Overview

IREUS is coming – real time recommendations are no longer just utopic thinking for small and mid-size companies

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IREUS is coming – real time recommendations are no longer just utopic thinking for small and mid-size companies
IREUS – the portal for intelligent product and content recommendations – offers the leading recommendation technology in software as a service (SaaS) form worldwide. With IREUS, small and mid-size businesses now have access to new ways of using individual and customized recommendation systems in online shops, personalized newsletters and content management portals and can deliver high-quality recommendations to their customers in real time.

Chemnitz, 5-15-2008
Today, doing business without recommendation engines is all but unthinkable. They offer enormous potential for increasing business success and strengthening customer loyalty. Based on Realtime Analytics technology, the prudsys AG recommendation engine (prudsys RE) is known worldwide as the leading real time recommendation system and is already being used successfully by many of the top 100 mail order businesses as a stand-alone solution. Satisfied customer’s include Baur, Douglas, Heine, Karstadt, Quelle and the Otto Group’s international shops.
The prudsys RE with a modified range of functions is immediately available from IREUS as an SaaS/ASP solution so that in the future, small and mid-sized businesses can also apply this recommendation technology profitably.

The advantages of an RE SaaS solution are obvious. For the first time recommendation technology has become attractive and affordable for small businesses due to low investment costs, no investment risk and the ability to quickly set up an personalized recommendation engine without specialized IT skills and easily integrate the recommendation into a web shop.

Depending on the size of their online shop, IREUS customers can choose from three different versions of the prudsys RE, each with an appropriate range of functions: small business, medium business and an ASP solution for enterprises with more than 5000 web shop products.
Moreover, IREUS customers can test their own recommendation engine free for 30 days without obligation.

How does it work? …Simple: Register for free at www.ireus.net and create and configure your own recommendation engine in just a few steps. Not only can you personalize the design and placement of the recommendations, but you can also set your own rules for business.

“With IREUS, we were able to adapt our recommendation technology even more successfully for the needs of small businesses and web shops. Personalized, high-quality product recommendations that generate a noticeable increase in turnover are no longer reserved for large companies," says Dr. Michael Theß, member of the board at prudsys AG. "Moreover, IREUS customers always have access to state of the art Realtime Analytics technology and they profit from all new technological developments that are introduced into our prudsys RE,” adds Dr. Theß.

In addition to optimizing online shops, in the future it will also be possible to use Realtime Analytics technology delivered by IREUS for content and banner control and to place personalized recommendations in electronic newsletters.

Further information about IREUS:
IREUS | The recommendation factory