Benchmark for Analytical CRM systems is set At the CRM Congress Fair in Dusseldorf, the Prudential Systems Software GmbH as leading technology provider in the field of Data Mining presents the prototype of an operative CRM system that represents highly efficient data mining technology.
Chemnitz / Dusseldorf, 12-06-2000
"Besides the classical operative customer relationship management, the Analytical CRM plays a more and more important role in the business processes of the enterprises," says Dr. Andreas Ittner, the managing director of Prudential Systems.In the form of the prudsys CRMiner, a newly developed prototype, Prudential Systems shows which possibilities the user has already today if he causes his operative CRM system to be extended by an integrated data mining component. "As result of such a symbiosis, the CRM user is enabled to have his customers sorted by order probability, probability of reaction to a mailing, canceler probability etc. and displayed on the screen," says Dr. Ittner.
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