prudsys AG

Press Reports 2005

Overview

Pironet NDH acquires shares of the prudsys AG
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prudsys AG joins the OMG and will contribute to the emerging CWM standard
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ASLAN opts for the Data Mining solutions of the specialist prudsys AG
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Also in this year prudsys AG is organizing the most successful Data Mining students contest worldwide.
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prudsys AG extends its partner network
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Highlight of the fair EuroShop 2005: Fraud pattern in retail can be discovered in advance by the analysis system of the prudsys AG
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Pironet NDH acquires shares of the prudsys AG
Pironet NDH acquires shares of the prudsys AG and lays the foundation for a successful partnership

Chemnitz, 10-22-2005
Pironet NDH, the technology provider for cross-company integration of digital content and business processes, has confirmed its holding involvement contractually. Pironet NDH takes over the shares of the primary prudsys shareholder enviafuture.

Additionally, both companies have entered into a strategic partnership to extend their customer service in the retail sector. The prudsys AG offers Data Mining solutions for retailers which are integrated in the solution spectrum of Pironet NDH. Hereby, the technology leader in Real-Time Data Mining benefits from the long-standing branch know-how, market, and customer potential of Pironet NDH.
The company group, headquartered in Cologne, is the first provider to cover the
complete content process chain between consumer goods industry and retail.

„Our investment in prudsys is a consistent continuation of the targeted strengthening of our overall corporate group portfolio by experienced specialists“, Hans-Werner Scherer, Chief Executive of Pironet NDH, comments this partnership.

The common goal is the development of integrated customer solutions, which uncover relevant information for decision-making from large databases. This information can then be used, e.g. for category management optimization and for intelligent information systems at the Point Of Sales (POS).

“The cooperation with Pironet NDH allows to link our Data Mining solutions to an even greater extent with business processes and IT structures and also to use the results for promotional campaigns and sales measures at the POS by means of Real-Time analyses,” says Dr Andreas Ittner, Executive Director of prudsys AG. “Developments such as interactive kiosk terminals or displays on shopping trolleys would be conceivable, for example, which suggest appropriate products and special offers depending on customer interest and purchasing behaviour. This in turn would maximise the sales figures at the POS.”