MERKUR MINER PLUS is an analysis system which enables managers, analysts and decision makers to obtain quick and easy information relevant to their decisions from large volumes of data.
State-of-the-art technology such as OLAP analysis and data mining are used. MERKUR MINER PLUS combines OLAP analyses with high speed and informative visualisation as well as data mining analyses with intelligent forecasting capabilities in one system.
MERKUR MINER PLUS is the perfect tool for marketing, sales and controlling and especially for data analysis in database marketing and is suitable for the optimisation of marketing campaigns and the generation of customer and canceller profiles and scoring models.
Cross analysis technology
All analysis objects, whether they are geographical maps, charts or diagrams are linked together. Selections as well as drill down and roll up actions in an analysis object are automatically executed in all other analysis objects. This makes it possible to synchronously navigate through the data of a project.
Data mining
The data mining objects allows you to generate scoring models as well as responder, customer and canceller profiles. Response forecasts for marketing campaigns, for example, make it possible to put the focus of a marketing campaign on the profit making customer segments, avoiding expensive scattering losses. When generating data mining models, business charts help visualise the monetary value of the current model.
Reporting and export
All results and outputs, whether they are geographical maps, diagrams or charts, can be filed in one report. The user can define the layout of the report and the report can then be edited using an Office program like Microsoft® Word. Analysis results can be exported as Excel®, text or picture files etc.
